What’s a timelapse video ?

The time-lapse is a short video that captures the evolution of events largely protracted over time that would otherwise be too long to be perceived in their entirety with the naked eyes. This cinematographic technique, which finds its greatest exponent in the American director and director Ron Fricke, exploits the optical illusion generated by several shots, called frames.

The frames, taken at regular intervals for the entire duration of the event of interest, are then arranged in series, generating a time-lapse video, of considerably shorter duration than that actually elapsed and the immortalized event, generally lasting a few seconds or minutes.

The uses of the time-lapse technique are many: not infrequently, time lapse is applied to observe natural phenomena, such as the opening of a flower, to follow sporting events or shows, up to applications in work environments, such as the monitoring of construction sites. Compared to other techniques, time-lapse (also called “Stop Motion”) is a fairly accessible and easy to create art form, which can also be obtained with a smartphone. Depending on the context of use, appropriate instrumentation will be used to obtain relevant results. If, in fact, it will be possible to exploit current technology to immortalize personal leisure events, industrial devices will be used in the case of working or professional contexts.

It also proves to be applicable in the artistic, recreational and commercial fields, as well as an excellent marketing strategy increasingly used by companies to increase brand awareness and customer loyalty, thanks to the efficient storytelling capacity.